NORTHWESTERN HIGH SCHOOL has great school spirit that is not captured by their logo or branding. I presented the problem, offered a creative solution, and used it as an opportunity to improve their brand and visual system.

Capture the heritage of NW without alienating alumni or school supporters.
Three logo systems were presented to the NW athletic department.
Creating a fresh logo that did not alienate the previous feel, whilst also solving the problems presented, was super rewarding and reminded me why I love design and branding.

Special thanks to Brad Heintz and the rest of the NW athletic department!

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